Maslow's theory says that only ungratified needs motivate behavior.

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Maslow's theory of needs hierarchy suggests that only ungratified needs motivate behavior. Once a need is satisfied, it no longer motivates behavior. Maslow argued that human needs are arranged in a hierarchy, with basic physiological needs at the bottom and higher-level needs (such as self-actualization) at the top. Individuals seek to satisfy lower-level needs before moving on to higher-level needs, and only ungratified needs are motivating.

Maslow's Theory Says That Only Ungratified Needs Motivate Behavior