Expectancy theory holds up more strongly in cultures that value individualism.

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Expectancy theory suggests that individuals make decisions based on the outcomes they expect to receive as a result of their actions. In cultures that value individualism, people tend to focus more on their personal goals and interests. Therefore, expectancy theory is more relevant and applicable in such cultures where people are driven by their individual goals and expectations.

Expectancy Theory Holds Up More Strongly in Cultures That Value