XFormation is a company that develops and delivers custom trainings for products, procedures, and change at companies. XFormation developers have extensive knowledge of adult learning theory, and the trainers are dynamic, engaged teachers.
-Which of the following is an example of a relationship strategy salespeople for XFormation could use?
A) Use mirroring and other subtle methods to create rapport and a good relationship with the customer so the customer ultimately buys.
B) Understand all the training products they sell and how to customize a package for the customer.
C) Examine how they can add value for customers so the customers will continue to contract with XFormation on a long-term basis.
D) Give a presentation to the customer after planning out the objectives carefully ahead of time.
E) Understand the customer's needs and what and how they need to buy.

Question

Quizplus · Accepted Answer

A relationship strategy for XFormation would involve examining how they can add value for customers and develop long-term contracts. This shows a focus on building a relationship and providing ongoing support rather than just making a one-time sale. Mirroring and giving presentations may be useful tactics within this strategy, but they are not overarching strategies themselves. Understanding the products and customers' needs is important, but it is not a relationship strategy on its own.

XFormation Is a Company That Develops and Delivers Custom Trainings