The Ferrante Company sells custom music mixes to retail stores for the purpose of creating a specific mood and increasing sales. Ferrante's major innovation is the ability to correlate sales activity, customer movement, and customer behavior to the songs playing in the background.
Jeff Baliyut, a sales representative with Ferrante, is meeting with the merchandising director of a major retail chain that sells kitchen accessories and specialty foods.
-Why is the ability to track purchases by song mix so important for Ferrante's clients?
A) Ferrante sells cheaper custom mixes than standard soundtracks available from other vendors.
B) It allows the clients to shape the store brand with music.
C) It gives them information on their competitor's products and services.
D) It allows them to increase sales by playing the songs that stimulate purchases.
E) It requires them to play certain songs no more than a few times in a shift.

Question

Quizplus · Accepted Answer

The ability to track purchases by song mix is important for Ferrante's clients because it allows them to increase sales by playing the songs that stimulate purchases. By correlating sales activity, customer movement, and customer behavior to the songs playing in the background, Ferrante can create custom music mixes that help retailers to shape their store brand and increase customer engagement. This, in turn, leads to more sales and greater profits for the retail chain.

The Ferrante Company Sells Custom Music Mixes to Retail Stores