The competitive strategy of locking in customers is sometimes called establishing high switching costs.

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Establishing high switching costs is a competitive strategy that aims to make it difficult or expensive for customers to switch to a competitor's product or service. This can be achieved through a variety of means, such as long-term contracts, proprietary technology, or loyalty programs. By making it costly or inconvenient for customers to switch, a company can lock them in and reduce the likelihood of losing them to competitors.

The Competitive Strategy of Locking in Customers Is Sometimes Called