N-joi Ice Creams was facing competition to their flagship brand of "black sesame soft ice-cream" from their immediate competition which offered three varieties of "black sesame soft ice-cream." N-joi decides to counter the threat by bringing out five new variants at a reduced introductory price.Which competitive strategy is N-joi implementing?
A)cost leadership
B)product differentiation
C)cost differentiation in the segment
D)service focus

Question

Quizplus · Accepted Answer

N-joi is using a product differentiation strategy by introducing five new variants of their flagship brand, which will set them apart from their immediate competition that only offers three varieties of black sesame soft ice-cream. The reduced introductory price is likely a tactic to encourage customers to try the new flavors, which will create more differentiation and potentially lead to long-term customer loyalty.

N-Joi Ice Creams Was Facing Competition to Their Flagship Brand