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KlenZing Services,a Pest Control Firm,aims to Increase Customer Loyalty by Offering

Question 55

Multiple Choice

KlenZing Services,a pest control firm,aims to increase customer loyalty by offering extra services like fumigation and window cleaning free for three months after an order.Which of the five forces in Porter's model is Klenzing addressing here?


A) threat of new entrants
B) bargaining power of suppliers
C) bargaining power of customers
D) threat of substitution

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