Which unit of analysis measures the entire unit of the sender's message?
A) Semantics
B) Characters
C) Concepts
D) Items
Correct Answer:
Verified
Q1: Which piece of communication should be analyzed
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Q4: Which unit of analysis looks at the
Q6: Which involves the researcher spending substantial time
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Q8: Which unit of analysis counts the number
Q9: Which term describes the actual terms used
Q10: Which involves a researcher working with subjects
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Q15: Which content analysis technique involves coding categories
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