Extensive distribution is necessary where the consumer exhibits low-involvement and is relatively more concerned with convenience in purchasing.

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Extensive distribution is suitable for products that consumers purchase frequently and exhibit low involvement in the purchase decision-making process. In such cases, convenience plays a crucial role, and thus, the products need to be available widely to the consumers. This approach can increase the chances of product availability, which can help in achieving high sales volume. Therefore, extensive distribution is necessary where the consumer exhibits low-involvement and is relatively more concerned with convenience in purchasing.

Extensive Distribution Is Necessary Where the Consumer Exhibits Low-Involvement and Is