Print media and interactive electronic media are good for communicating complex or technical information about high-involvement products.

Question

Quizplus · Accepted Answer

Both print media and interactive electronic media provide the opportunity to communicate complex or technical information about high-involvement products. Print media, such as magazines and brochures, can provide detailed product specifications and in-depth descriptions. Interactive electronic media, such as websites and online demos, can allow consumers to explore products and features in a more hands-on way. Both types of media can help inform consumers about the benefits and features of high-involvement products, and increase their understanding and confidence in making purchasing decisions.

Print Media and Interactive Electronic Media Are Good for Communicating