The frustrations involved in searching for product information through dealing with crowded stores,rude salespeople,and slow Web sites are referred to as the:
A)delay costs of search.
B)psychological costs of search.
C)opportunity costs of search.
D)interpersonal costs of search.

Question

Quizplus · Accepted Answer

The frustrations mentioned in the question such as dealing with crowded stores, rude salespeople and slow websites all relate to the psychological costs of search. This refers to the emotional or mental stress and frustration that consumers experience while trying to find the information or product they need.

The Frustrations Involved in Searching for Product Information Through Dealing