Requirements planning governs the purchase of raw materials and fabricating components as well as supplies and major installations.
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Q15: Compared to consumer markets,organizational markets are characterized
Q16: Technology has changed organizational purchasing over the
Q17: Organizational buyers,when compared with buyers of consumer
Q18: At the most basic level,marketers need to
Q19: A modified rebuy occurs when buying centers
Q21: Organizational buyers purchase goods and services for:
A)further
Q22: The supplier's qualifications,past performance,and reputation become critical
Q23: The demand for industrial goods and services
Q24: A firm is more likely to trust
Q25: Compared to markets for consumer goods,organizational markets:
A)are
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