The supplier's qualifications,past performance,and reputation become critical determinants of the success of the marketing effort in case of services.

Question

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In case of services, the quality and reputation of the supplier become important as customers often rely on the supplier's expertise and reputation to determine the value and quality of the service. Therefore, the supplier's qualifications, past performance, and reputation become critical determinants of the success of the marketing effort in case of services.

The Supplier's Qualifications,past Performance,and Reputation Become Critical Determinants of the Success