When Creamy Layer Inc.planned to introduce a new ice cream flavor,its senior executives looked at the sales history of earlier introductions to forecast the sales for the newest flavor.This is an example of an analogy approach for new product forecasting.

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The analogy approach for new product forecasting involves looking at sales history of earlier products and using that information to forecast sales for the newest product. In this scenario, Creamy Layer Inc. is using the sales history of earlier ice cream flavor introductions to forecast sales for the new flavor, which is an example of the analogy approach.