The diffusion theory is rarely useful in practice since it is not effective in estimating how quickly an innovation is likely to move through the diffusion process.

Question

Quizplus · Accepted Answer

The statement is incorrect. The diffusion theory is a widely used and effective theory for estimating the rate of adoption of an innovation in a given population or market. It considers various factors that influence the adoption process, such as the characteristics of the innovation, the adopters, and the communication channels used to spread awareness.

The Diffusion Theory Is Rarely Useful in Practice Since It