Statistical and observational methods,where adequate data or settings are available in which to apply them,are superior to survey methods of forecasting.
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Q4: Under the bottom-up approach,a central person or
Q5: The diffusion process is faster when there
Q6: Performing live test markets is highly expensive.
Q7: If plotted on a cumulative basis,the percentage
Q8: A major drawback of the bottom-up approach
Q10: Salespeople can be asked how much they
Q11: The credibility and accuracy of forecasts of
Q12: A better understanding of market and competitive
Q13: Among members of different adopter groups,laggards participate
Q14: The diffusion theory is rarely useful in
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