If plotted on a cumulative basis,the percentage of people adopting a new product over time resembles an inverted U curve.
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Q2: Statistical methods use past history and techniques
Q3: Observation is extremely helpful to prepare evidence
Q4: Under the bottom-up approach,a central person or
Q5: The diffusion process is faster when there
Q6: Performing live test markets is highly expensive.
Q8: A major drawback of the bottom-up approach
Q9: Statistical and observational methods,where adequate data or
Q10: Salespeople can be asked how much they
Q11: The credibility and accuracy of forecasts of
Q12: A better understanding of market and competitive
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