The diffusion process is faster when there is strong competition and competitors have favorable reputations.

Question

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When there is strong competition, companies tend to innovate and improve their products or services to meet consumer demands. This creates a higher level of buzz and excitement around the products or services, increasing the likelihood of diffusion. Additionally, if competitors have favorable reputations, it can create a sense of trust and credibility among consumers, making them more likely to adopt the new product or service.

The Diffusion Process Is Faster When There Is Strong Competition