Product usage is important because in many markets a small proportion of potential customers makes a high percentage of all purchases.
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Q1: Macrosegmentation groups customers by the characteristics of
Q3: With the increase in education,the purchase of
Q4: Geodemographics attempts to predict consumer behavior by
Q5: In today's market,there is an increasingly important
Q6: Identifying a homogeneous segment that differs from
Q7: Market segmentation based on sources of purchase
Q8: The strategy of treating the people of
Q9: Segmentation by lifestyle segments markets on the
Q10: Customer needs are expressed in benefits sought
Q11: Geographic segmentation is important in retailing and
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