Macrosegmentation groups customers by the characteristics of the individuals who influence the purchasing decision.
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Q2: Product usage is important because in many
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Q4: Geodemographics attempts to predict consumer behavior by
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Q6: Identifying a homogeneous segment that differs from
Q7: Market segmentation based on sources of purchase
Q8: The strategy of treating the people of
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Q11: Geographic segmentation is important in retailing and
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