Positioning decisions only set the foundation for the development and implementation of effective marketing programs.

Question

Quizplus · Accepted Answer

Positioning decisions are the initial step in the marketing process, but they alone do not create effective marketing programs. Rather, they provide a starting point for developing strategies such as product design, pricing, distribution, and promotion. These strategies work to communicate the intended positioning to the target audience and create a competitive advantage for the product or service. Therefore, positioning decisions are necessary but not sufficient for the success of the overall marketing effort.

Positioning Decisions Only Set the Foundation for the Development and Implementation