In _____,customers are surveyed and asked their preferences among various real or hypothetical product configurations,each with attributes that are systematically varied.
A)conjoint analysis
B)factor analysis
C)perceptual mapping
D)positioning analysis

Question

Quizplus · Accepted Answer

Conjoint analysis is the process of presenting customers with a set of product configurations with systematically varied attributes and asking them to choose their preferred option. This helps in determining the relative importance of various product features as well as the ideal combination of features for a particular market segment. Factor analysis is a statistical method used to identify underlying dimensions or factors that explain the variance in a set of variables, and is not specifically related to customer preferences. Perceptual mapping is a visual representation of how customers perceive different brands or products based on their attributes, and does not involve presenting customers with different product configurations. Positioning analysis involves identifying the ideal position for a brand or product in the minds of consumers, and may involve surveying customers on their perceptions and preferences, but is not the same as conjoint analysis.

In _____,Customers Are Surveyed and Asked Their Preferences Among Various