The limitation of product positioning analysis is that:
A)the results are ambiguous and difficult to interpret.
B)data collection is complex and open to error.
C)few analysts are qualified to interpret this kind of analysis.
D)it does not provide information on which positions are most appealing to customers.

Question

Quizplus · Accepted Answer

Product positioning analysis can identify different positions that a product can hold in the market, but it does not provide information on which positions are most appealing to customers. Therefore, the limitation of this analysis is that it does not fully inform marketing strategy or help to determine the optimal positioning for a product.

The Limitation of Product Positioning Analysis Is That