_____ allows a marketer to take advantage of and be responsive to differences customers in one market segment have with customers in other segments.
A)Product standardization
B)Brand positioning
C)Benchmarking
D)Process standardization

Question

Quizplus · Accepted Answer

Brand positioning allows a marketer to tailor their messaging and brand identity to specific market segments, taking into account the differences and preferences of each group. This enables the marketer to be more responsive to the needs of different segments and create more targeted marketing campaigns. Product and process standardization do not allow for this level of differentiation, and benchmarking is a measurement tool and not a strategy for targeting different market segments.

_____ Allows a Marketer to Take Advantage of and Be