Which of the following is true of physical positioning?
A)It is based primarily on market data rather than technical datA.
B)Physical positioning is most suited for services.
C)It helps define the structure of competition.
D)Customer perceptions are best measured in physical positioning.

Question

Quizplus · Accepted Answer

Physical positioning helps define the structure of competition by highlighting the location, accessibility, and appearance of a company's physical facilities in comparison to its competitors. This information can help a company differentiate itself and create a competitive advantage. Option A is incorrect as physical positioning is based on both market and technical data. Option B is incorrect as physical positioning can be applicable to both goods and services. Option D is incorrect as customer perceptions are typically measured through other methods such as surveys and focus groups.

Which of the Following Is True of Physical Positioning