The positioning grid provides a visual representation of the positions of various products or brands in the competitive set typically in terms of two determinant attributes.

Question

Quizplus · Accepted Answer

The statement is correct. The positioning grid is a tool used by marketers to compare and analyze the positions of different products and brands in the market based on two key attributes. It helps to identify gaps and opportunities for positioning and differentiation.

The Positioning Grid Provides a Visual Representation of the Positions