Physical positioning is different from perceptual positioning as physical positioning:
A)requires marketing research.
B)has limited number of dimensions.
C)has readily available data.
D)represents impact of communication.

Question

Quizplus · Accepted Answer

Physical positioning has readily available data, meaning that it can be described by objective, tangible factors such as price, features, and benefits. In contrast, perceptual positioning requires marketing research, as it involves analyzing consumers' subjective perceptions and beliefs about a product or brand, which may not be readily observable. Additionally, physical positioning has a limited number of dimensions, whereas perceptual positioning can involve multiple dimensions such as quality, reliability, and prestige. Physical positioning does not necessarily represent the impact of communication, as it is focused on the objective characteristics of the product or service.

Physical Positioning Is Different from Perceptual Positioning as Physical Positioning