Perceptual positioning is different from physical positioning as perceptual positioning:
A)is measured in an objective manner.
B)is consumer oriented.
C)has a large number of dimensions.
D)represents impact of product specifications.

Question

Quizplus · Accepted Answer

Perceptual positioning refers to the way a consumer perceives a product in their mind, based on various attributes or characteristics. It is consumer-oriented as it takes into account the consumer's perception and not the physical features of the product. Therefore, option B is the correct choice. Option A is incorrect as perceptual positioning is subjective, and not objective. Option C is incorrect as there could be a limited number of dimensions used for perceptual positioning. Option D is incorrect as perceptual positioning represents the impact of product features on the consumer's perception and not just specifications.

Perceptual Positioning Is Different from Physical Positioning as Perceptual Positioning