Most successful products are positioned based on one or,at most,two determinant attributes.
Correct Answer:
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Q24: Perceptual positioning is different from physical positioning
Q25: Brand equity refers to the value created
Q26: The positioning grid provides a visual representation
Q27: A value proposition is explicit about what
Q28: Which of the following is true of
Q30: In conjoint analysis,customers are surveyed and asked
Q31: Using price as one dimension of a
Q32: _ allows a marketer to take advantage
Q33: Competing directly against the market leaders on
Q34: A value proposition is written in the
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