Which of the following is the last step in the product positioning process?
A)Identifying the set of determinant attributes that defines the product space
B)Analyzing intensity of a product's current position
C)Writing a positioning statement or a value proposition
D)Collecting information from a sample of customers about their perceptions

Question

Quizplus · Accepted Answer

The last step in the product positioning process is to write a positioning statement or a value proposition. This statement communicates the unique benefits of the product and how it solves the target market's problems or fulfills their needs. It helps to differentiate the product from competitors and establish a clear image or identity in the customer's mind. The other options listed are important steps in the product positioning process, but they precede the final step of writing a clear and compelling positioning statement.

Which of the Following Is the Last Step in the Product