Positioning statements and value propositions should create a _____ to reflect the basis on which the marketer intends to win sustainable competitive advantage by differentiating the product from others in its competitive space.
A)multidimensional scale
B)unique selling proposition
C)feature list
D)conjoint measurement

Question

Quizplus · Accepted Answer

A unique selling proposition (USP) is a statement that identifies how a product or brand is different from its competitors. It creates a clear and unique positioning in the mind of the customer, and helps to establish a sustainable competitive advantage. A multidimensional scale, feature list, and conjoint measurement may be useful in market research, but they do not directly relate to creating a differentiated value proposition.

Positioning Statements and Value Propositions Should Create a _____ to Reflect