The positioning statement or value proposition should state:
A)the disadvantages of using the product.
B)all features of the product.
C)the benefits that users will obtain.
D)most important attributes of the product.

Question

Quizplus · Accepted Answer

The positioning statement or value proposition should focus on the benefits that users will obtain from using the product, not the features or disadvantages. It should also highlight the most important attributes of the product that make it stand out from competitors.

The Positioning Statement or Value Proposition Should State