The difference between single-business and multi-SBU organizations is that in the case of smaller single-business firms:
A)the business-level competitive strategy and marketing strategy blend into one.
B)a greater weight is given to the business-level competitive strategy.
C)always start off with the defender strategy.
D)tend to avoid unique products or services.

Question

Quizplus · Accepted Answer

Smaller single-business firms do not have the luxury of separating their marketing strategy from their overall competitive strategy, as they have a more limited scope of operations. Therefore, their business-level competitive strategy and marketing strategy often blend into one.

The Difference Between Single-Business and Multi-SBU Organizations Is That in the Case