The category of business most likely to devote the largest proportion of resources to development of new product-markets is the _____ business.
A)defender
B)prospector
C)differentiator
D)reactor

Question

Quizplus · Accepted Answer

Prospectors are characterized by a focus on innovation and growth through the development of new products and markets. They allocate a large proportion of their resources to research and development in order to identify and capitalize on emerging opportunities. Defenders, on the other hand, prioritize maintaining their current market position and may be less willing to take risks on new ventures. Differentiators focus on distinguishing their products from those of competitors rather than necessarily developing new markets. Reactors are typically not as proactive in their approach to innovation and may only respond to changes in the market as they occur.

The Category of Business Most Likely to Devote the Largest