_____ are most likely to focus the bulk of their resources on preserving existing positions in established product-markets.
A)Defenders
B)Prospectors
C)Differentiators
D)Reactors

Question

Quizplus · Accepted Answer

Defenders are the types of companies that prioritize the retention of their current market position and defend against any competitive threats. They focus on improving their existing products and maintaining customer loyalty. As a result, they tend to allocate their resources towards R&D, operational efficiency, and marketing efforts to sustain their position in established product-markets.

_____ Are Most Likely to Focus the Bulk of Their