According to the Miles and Snow typology,the defender strategic type:
A)is likely to be the "first mover" in new-product market areas.
B)responds rapidly to early signals concerning areas of opportunity.
C)carefully follows a selected set of promising new developments in its industry.
D)attempts to locate and maintain a secure position in relatively stable product or service areas.

Question

Quizplus · Accepted Answer

The defender strategic type attempts to locate and maintain a secure position in relatively stable product or service areas. They focus on improving their existing products and services and invest in incremental innovations to further strengthen their position in the market. They are not likely to be first movers in new-product market areas and do not respond rapidly to early signals concerning areas of opportunity. They also do not actively seek out promising new developments but rather carefully follow a selected set of developments that align with their core business.

According to the Miles and Snow Typology,the Defender Strategic Type