The success of an SBU's products and programs relative to its competitors in the marketplace is known as that SBU's:
A)adaptability.
B)efficiency.
C)effectiveness.
D)return on sales.

Question

Quizplus · Accepted Answer

The term "effectiveness" refers to the degree to which an SBU's products and programs are successful in comparison to those of its competitors in the marketplace. Therefore, Option C is the correct answer. Option A, "adaptability," refers to the ability of an SBU to respond and adjust to changes in its environment, while Option B, "efficiency," refers to the ability of an SBU to use its resources in the most effective manner possible. Option D, "return on sales," refers to the percentage of profit generated by an SBU's sales, which is not explicitly related to success relative to competitors.

The Success of an SBU's Products and Programs Relative to Its