The increased share of market that is an indicator of the success of an SBU's products and programs,is the primary objective of both New Edge Inc.and Cutting Edge Inc.If New Edge Inc.increases its market share by 10 percent during a given period,while Cutting Edge Inc.increases its market share by 2 percent,New Edge Inc.can be said to be more:
A)defensive.
B)effective.
C)of a cost leader.
D)sensitive to the environment.

Question

Quizplus · Accepted Answer

The primary objective of both New Edge Inc. and Cutting Edge Inc. is to increase their share of the market, and the company that increases its market share by a higher percentage is considered more effective. Therefore, New Edge Inc. is more effective than Cutting Edge Inc. as it has increased its market share by 10 percent compared to Cutting Edge's 2 percent increase.

The Increased Share of Market That Is an Indicator of the Success