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Differentiated Defenders Cannot Adhere to a Policy of Low Competitive

Question 77

Multiple Choice

Differentiated defenders cannot adhere to a policy of low competitive prices because:


A) of higher costs involved in differentiating a business's products.
B) lowering the price would affect the brand image.
C) it always has a very small market.
D) of the lower service quality relative to competitors.

Correct Answer:

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