Attempting to maintain tight control over the behavior of channel members is the most essential policy for:
A)prospectors who are exploring new markets.
B)defenders who are trying to maintain strong positions in established markets.
C)analyzers who are pursuing a low-cost policy.
D)defenders who are in the process of switching to the prospector strategy.

Question

Quizplus · Accepted Answer

Defenders are focused on maintaining strong positions in established markets, which often requires maintaining tight control over channel members to ensure consistency and reliability in the delivery of products or services. Prospectors, on the other hand, are typically more concerned with exploration and growth than control, while analyzers are focused on balancing the benefits of high-quality products with low costs. Defenders who are switching to a prospector strategy may also prioritize exploration over control, as they seek to expand into new markets.

Attempting to Maintain Tight Control Over the Behavior of Channel