Franchising is the simplest way to enter a foreign market because it involves the least commitment and risk.

Question

Quizplus · Accepted Answer

Franchising can still involve significant commitment and risk, as the franchisee must invest time and money into setting up the franchise in a foreign market while also adhering to the franchisor's strict rules and regulations. There is also the risk of the franchisee not being successful due to cultural differences or competition from local businesses. Other market entry modes, such as exporting or licensing, may involve less commitment and risk.

Franchising Is the Simplest Way to Enter a Foreign Market