The idea that wholesalers can spread their costs across different manufacturers,and therefore,perform the selling function at a lower cost than can these manufacturers is known as:
A) scale efficiency.
B) functional efficiency.
C) transactional efficiency.
D) agent efficiency.
Correct Answer:
Verified
Q17: High-margin/low-turnover retailers emphasize prestigious national brands or
Q18: The primary role of merchant wholesalers is
Q19: Manufacturer's reps are common in the industrial
Q20: Franchising is the simplest way to enter
Q21: Pull strategies are commonly employed by large
Q23: Sales agents:
A)represent only one manufacturer and are
Q24: The set of interdependent organizations involved in
Q25: The power of any firm within a
Q26: Cooperative advertising programs pay a percentage of
Q27: Manufacturer's export agents specialize in only a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents