Sales agents:
A) represent only one manufacturer and are responsible for the full range of marketing activities.
B) are independent firms or individuals whose purpose is to bring buyers and sellers together for exchange.
C) work for several manufacturers and carry noncompetitive,complementary merchandise for an exclusive territory.
D) perform a full range of wholesaling activities and also take over some retailing functions.
Correct Answer:
Verified
Q18: The primary role of merchant wholesalers is
Q19: Manufacturer's reps are common in the industrial
Q20: Franchising is the simplest way to enter
Q21: Pull strategies are commonly employed by large
Q22: The idea that wholesalers can spread their
Q24: The set of interdependent organizations involved in
Q25: The power of any firm within a
Q26: Cooperative advertising programs pay a percentage of
Q27: Manufacturer's export agents specialize in only a
Q28: Manufacturer-retailer franchise systems are exemplified by the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents