Which of the following strategies uses the maximum possible number of retailers and is most appropriate for low-involvement,frequently purchased convenience goods?

Question

Quizplus · Accepted Answer

Intensive distribution strategy uses the maximum possible number of retailers to make the product easily accessible to the customers. This strategy is most appropriate for low-involvement, frequently purchased convenience goods as customers prefer to shop for these products frequently and prefer them to be easily available. Hence, intensive distribution would be the best choice here.

Which of the Following Strategies Uses the Maximum Possible Number