The theory of transaction cost analysis (TCA)argues that when substantial transaction specific assets are involved:

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The theory of transaction cost analysis (TCA) argues that when substantial transaction specific assets are involved, such as investments in marketing or training a distribution partner, the cost of using independent channel members is typically higher than the cost of managing a company salesforce. This is because the company can have more control over its salesforce and its activities, whereas independent channel members may require more management and coordination to align with the company's goals and standards.

The Theory of Transaction Cost Analysis (TCA)argues That When Substantial