A _____ entry strategy involves setting up a production facility in a foreign country.

Question

Quizplus · Accepted Answer

Sole ownership investment, also known as direct investment, involves setting up a production facility in a foreign country. This allows for the company to have complete control over the production process and maintain a competitive advantage in the foreign market. Licensing, franchising, and countertrade do not involve setting up a production facility in a foreign country.

A _____ Entry Strategy Involves Setting Up a Production Facility