Channel power of member A is best defined as:

Question

Quizplus · Accepted Answer

Channel power is the ability of one member of a channel to influence the behavior of another member. The best definition of channel power of member A is its ability to get member B to do something that B would not do if left alone. This definition captures the extent to which A can control B's behavior using its power within the channel. Option A is slightly misleading as B's actions may not necessarily be what A wants. Option C is only a part of channel power, while option D is unrelated to channel power.

Channel Power of Member a Is Best Defined As