One incentive used to increase personal selling effort in the channel is to:

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Push money is an incentive program used to motivate salespeople to sell a particular product or service. It provides financial incentives to salespeople for meeting or exceeding sales targets, which can increase their personal selling efforts in the channel. Increasing promotional allowances, providing display racks and signs, and ensuring exclusive territories do not directly incentivize salespeople to sell more but can support their efforts.

One Incentive Used to Increase Personal Selling Effort in the Channel