Which of the following tests measures the effects of TV commercials by using consumer panel data from families that are located in several cities?

Question

Quizplus · Accepted Answer

Sales tests measure the impact of advertising on sales. It uses consumer panel data to track sales of a particular product in response to the advertising campaign. The data is gathered from families located in different cities, and the impact of the TV commercial on their purchasing behavior is analyzed. Recall tests, recognition tests, and repetition tests are all types of ad testing methods that focus on measuring the effectiveness of a commercial in terms of its ability to be remembered or recognized by consumers, but they do not provide data on sales impact like sales tests do.

Which of the Following Tests Measures the Effects of TV