The advertising manager of Anthony and Co. ,a U.S.based company,wants to market its new range of detergents in such a way that it reaches the entire country within the shortest time possible.The manager is further looking for a media type that will allow the product to be displayed and shown in use.Which media type would be the most appropriate for Anthony and Co?

Question

Quizplus · Accepted Answer

National network television would be the most appropriate choice for Anthony and Co. to market their new range of detergents as it has a wider reach compared to local newspapers or radio. Additionally, television allows for visual depiction of the product being used which aligns with the advertising manager's requirement of showcasing the product in use. Direct mail would not be the best option for reaching the entire country within the shortest time possible.

The Advertising Manager of Anthony and Co